India's leading, media & entertainment company has announced the launch of Bindass , its Hindi general entertainment channel (GEC) will go on air on September 17, 2007.
On the occasion of 'Bindass' going on air, Zarina Mehta, CEO, Bindass said, "We are really excited that brand Bindass is being born on September 17, '07. We launch simultaneously with the Bindass GEC, a fully loaded Mobile service with our short code 59995 and two websites bindass.com and a really exciting user generated website lagegi.com.
On the occasion of 'Bindass' going on air, Zarina Mehta, CEO, Bindass said, "We are really excited that brand Bindass is being born on September 17, '07. We launch simultaneously with the Bindass GEC, a fully loaded Mobile service with our short code 59995 and two websites bindass.com and a really exciting user generated website lagegi.com.
"It is, indeed, an achievement for Bindass to reach out to 50% of India's Hindi-speaking cable viewership in a span of just two weeks from its launch. Bindass is proud to associate with Tata Sky. With its superior quality of satellite transmission and interactivity, Tata Sky is an ideal platform for Bindass to reach its audience ", said Shantonu Aditya, CEO, UTV broadcasting & distribution.
The channel is targeted at a target audience in the age range of 15 to 34 years. It will be available on 'Tata Sky', India's top direct-to-home (DTH) satellite television provider offering close to 110 channels, various services such as movie-on-demand, gaming active news, sports etc
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